TOWS Matrix
Fill in SWOT factors and TOWS strategies in a complete matrix. Saves in the browser and exports PNG.
Frequently asked questions
What is a TOWS matrix?▼
TOWS crosses SWOT factors to produce strategies: SO (offensive), WO (conversion), ST (defensive), and WT (survival). Here you fill both factors and strategies in a 3×3 matrix.
How is it different from the SWOT matrix?▼
The SWOT matrix maps strengths, weaknesses, opportunities, and threats. TOWS turns those factors into concrete strategies at the SO, WO, ST, and WT intersections.
How do I fill it in?▼
One item per line. Top row: Strengths and Weaknesses. Left column: Opportunities and Threats. Intersections: the matching strategies.
Does it save automatically?▼
Yes. Everything persists in browser localStorage. Data is independent from the SWOT matrix tool.
How do I export?▼
Tap Export PNG to download the full 3×3 matrix with subject and date — ready to share or print.