UTM Link Generator

UTM (Urchin Tracking Module) are parameters added to URLs to track traffic sources in Google Analytics. The main ones are: utm_source (source), utm_medium (medium), utm_campaign (campaign), utm_term (search term) and utm_content (content).

The minimum recommended is utm_source, utm_medium and utm_campaign. utm_term and utm_content are optional but useful for paid search campaigns and to differentiate ads of the same type.

After generating the link with UTM parameters, use it in your campaigns (email, social media, ads). Google Analytics will automatically categorize traffic in Acquisition > Campaigns.